A parking space marketplace taken from discovery to launch
The full website lifecycle for a parking space matching platform: discovery, sitemaps, wireframes, visual design, build, content, CMS, testing, launch, and a maintenance plan.
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What we built.
Need Parking matches drivers with parking spaces. A marketplace like this lives or dies on whether a first-time visitor understands the proposition in seconds, which makes the website the product surface rather than a brochure in front of it.
Moweb ran the full lifecycle from discovery in November 2022 through launch in March 2023, and stayed on for maintenance.
Key challenges
A two-sided marketplace has to explain itself to two audiences at once without becoming two websites.
- 1Clarity for both sides - drivers looking for a space and owners listing one want different things from the same pages.
- 2Content as part of the build - the site needed its content written, not just slots left for it, which puts copy on the critical path rather than after launch.
- 3Ownership after handover - the client needed to run the site themselves, which makes CMS structure a design decision rather than an implementation detail.
Our solutions
We ran the engagement as a full lifecycle rather than a build against someone else's spec.
- Discovery and planning - established the proposition and the shape of the site before any design work started.
- Sitemaps and wireframes - structure agreed in low fidelity, so layout debates happened before they were expensive.
- Visual design - mockups taken to sign-off ahead of build.
- Build and CMS setup - the site developed with content management structured around how the client actually publishes.
- Content creation - copy produced as part of the engagement rather than left as a client dependency.
- Testing, launch, and maintenance - testing reports through to launch, then a maintenance plan and post-launch support.
Value delivered
- One team across discovery, design, content, build, and launch
- A CMS structured for the client to run without engineering help
- Targets met consistently - the client's own assessment in their review
- Maintained after launch, not handed over cold
Technology stack.
More case studies.
Launching a marketplace that has to explain itself fast?.
Discovery, design, content, and build by one team. Talk to the engineers who launched Need Parking.