Article 50 of the EU AI Act sets transparency obligations for certain AI systems, requiring that people are informed when they are interacting with an AI system, when content is artificially generated or manipulated, and when emotion recognition or biometric categorisation is used.
In practiceArticle 50 applies horizontally across risk tiers and is the main consumer-facing disclosure regime in the Act. It covers chatbots, synthetic media and deepfakes, with marking requirements designed to be machine-readable. Practitioners often confuse Article 50 disclosures with the documentation duties for high-risk systems: Article 50 governs what end users see and hear, while Annex IV governs what regulators see on file. Exemptions exist for law enforcement and certain creative or satirical uses.
An insurer deploying a customer service chatbot adds a clear opening message disclosing that the user is conversing with an AI system and provides a route to a human agent on request, in line with the Article 50 transparency duty.
This definition is maintained by Moweb partners and used in live client engagements. For how Article 50 applies to your estate, or to challenge a working definition, speak to a partner.